Overall we felt that the current LUX website is extremely unsuccessful. It's very hard to navigate and it doesn't aesthetically represent LUX as an event. There is a massive lack of heirachy, for example the fact that 'Expressions of interest open now!' has more emphasis than the info about the event (which should be most important). The logos are distracting and way too large. The background is white and very boring, not reflecting a light festival at all. Many different elements which contradict what LUX is trying to say to it's audience
No comments:
Post a Comment