Gradients

We decided a great aesthetic component to our website would be gradients. This will work well for our words luminous and stimulating. We are also heavily referencing James Turrell. The light artist that inspired us at the beginning of this project.

Words

As a team we decided on Luminous, Motion and Stimulating as the words to inspire us though this project. From refining our moodboard down we felt that these words best describe the aesthetic we're interested in. We will try and reflect this through our design.

starting about page

• type is too large/clunky
• the dark blue looks too 'clip-arty'
• 'about' type is weird, however it is interesting and we could potentially play with type this way further through the project

Paprika: Website Inspiration

http://paprika.com/

Paprika is a graphic design and strategic marketing firm specialising in business communications services.

We selected this as an artist model, as we like how the website instantly captivates the viewer. When you load the page an animated graphic element will appear, The viewer is then guided down to the home page. You can only see the animation when you refresh the page and the animation style will change every time. We think this aspect is crucial to grabbing the audience's attention.

The rest of the website is laid out very minimal and simplistic. Basic grid layout and easy navigation. We like how the web designer has made the intro the exciting part then left the rest of the website clean, to allow an easy, clear understanding of the content.

We feel that applying these attributes to the LUX website will effectively captivate the audience and appeal to many different demographics as it is impressive yet easy to navigate. This will effectively represent LUX as it is an impressive event, and we believe the website should reflect that.

Planning the website as a whole

When creating the wireframes, we decided to keep the home page as a long scrolling page that will briefly summarise the page links in the navigation bar. This gives the user an idea of what to expect for the website/ Lux and is easier for them to process information

Gradient colour palette

In order to consistently use James Turell as our main inspiration to represent our terms 'stimulating' and 'luminous' , we wanted to experiment with incorporating gradient into our website effectively.

Wireframes

In  order to get an idea/feel of what our website will look like in terms of navigation and layout, we drew sets of wireframes for each page in order to see what they would potentially look like on screen.We wanted to portray the information in an interesting way, instead of aligning everything straight together, as we wanted to experiment with playfulness in type.

About page:

The arrangement of type and image is an important element for us , in terms of making it easier for the user to navigate across the page, as well as making the page look visually more exciting.

Gallery and contact page:

We were thinking of displaying the gallery in a grid format, so that all the artists are visible.

Home page:

Arranging imagery and incorporating the 'Lux' logo


















When creating these wireframes, we were constantly aware of our target audience, due to the demographic users we used in class as an exercise to identify how to navigate our page to each users needs: