http://paprika.com/
Paprika is a graphic design and strategic marketing firm specialising in business communications services.
We selected this as an artist model, as we like how the website instantly captivates the viewer. When you load the page an animated graphic element will appear, The viewer is then guided down to the home page. You can only see the animation when you refresh the page and the animation style will change every time. We think this aspect is crucial to grabbing the audience's attention.
The rest of the website is laid out very minimal and simplistic. Basic grid layout and easy navigation. We like how the web designer has made the intro the exciting part then left the rest of the website clean, to allow an easy, clear understanding of the content.
We feel that applying these attributes to the LUX website will effectively captivate the audience and appeal to many different demographics as it is impressive yet easy to navigate. This will effectively represent LUX as it is an impressive event, and we believe the website should reflect that.
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