Breaking down the mood board

From observing our mood board, we were given the task to describe our potential idea to redesign the Lux website in three words: 

• Luminous - Evident from the inspiration of James Turell's works, and how he incorporates gradients and luminous colours and manages to make them flow well.

• Motion-  Animation inspiration from the tracking page before the home page on websites. This will engage and excite the user, and help to incorporate interactivity on the website.

• Stimulating- Inspiration from the use of colour, and the flow of gradients.

After applying these three terms to our mood board, we then broke down the mood board by choosing in order what the most important images are that represent our terms and intentions the best.