Target Audience

Identifying Lux' users

We identified Lux Light Festival's three main users as being:

1. Families- Parents interesting in providing entertainments for the kids, way to escape home.
2. Wellington Locals- Who are interested in joining a free event that is located in their city, stumble upon artists works, students, business professionals on their way home.
3. Tourists- Away from home, exploring and experiencing Wellington at night from a different perspective.

When we identified these three main user groups, our next step was to design wireframes for our website that will help these three groups, and  guide them easily, but in different ways that engage them.