Eco Store's website is true to their brand, focusing on ethical and environmental aspects of their products. E.g good soap for a good cause, fundraising for communities, and an ingredients list showing the ingredients used in each product and which 'nasty chemicals' they have avoided.
The website for Supreme Coffee is clean and minimal, reflecting the brands position as a more serious, classic, coffee, compared to other high end brands e.g. Havana.
The New York Times’ website is simple and has a similar feel to a traditional newspaper. They are a highly respected and trusted news source and their website reflects that. It isn’t trying to provide entertainment, it is designed to deliver the story.
UnAuthentic
Stuff on the other hand comes across as unauthentic as it isn't clear what it is offering. It has all the sections of a news site but often prioritises celebrity news as main stories. Often I visit it looking for news but end up getting side tracked into something irrelevant.
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