Rationale

We have used the three terms 'Luminous', 'Stimulating and 'Motion' as inspiration for the look and feel that we wanted to portray for our website. We have incorporated gradients consistently throughout the website from our main inspiration of James Turell, as a way to link all web pages as well as represent a luminous and stimulating feel. The bold type indicates which web page you are on, making it easier to guide the user throughout the website. We have focused on the layout and type for our website, as they are the main elements that are consistently considered throughout the look of our website. Motion is portrayed through the moire pattern that will in the future have a logo placed in it that will be shown as a tracking page before the home page appears. The home page works as a long scrolling page that briefly summarises the link pages on the navigation bar, which notifies the user of all the information they will need to know about Lux. Motion is also shown on the home page when the main image constantly changes, and appeals to all of the users, as it shows interaction with children and art works, as well as art work inside and outside. The artist profile that is featured on the home page, will change artist every day a month before the Lux light festival, as a countdown before the event to create excitement. 

final mobile

We chose this specific mobile design due to it's easy navigation. This is essentially a very simplified version of our final website, with large imagery and text so the user can easily navigate through the site. The lux logo and burger menu are fixed so that the user can easily access the menu and be reminded of the fact that they are on the Lux website